Friday, July 17, 2009

Bb and NBC - Everyone is OK with this?

Let's see now... Blackboard now owns the CMS market (except for those in the OpenSource world) and they (Bb) just partnered with NBC. NBC folks... are we paying attention? NBC News President Steve Capus was recently heard saying about this new partnership, "At NBC News, we have made a big commitment to working in the education space, and this project is the most substantial one yet. There is tremendous opportunity to combine our vast resources of information with an audience that is hungry for it in an environment they are comfortable consuming it. That, combined with the technology of iCue which dramatically alters how video, digital content and peer networking can be used to support student learning in a safe, engaging virtual environment, makes this an incredibly exciting project."

Given who owns NBC and what their motivation is, are we all really ok with this is education? Are we all ok with NBC's "vast resources of information?" I for one feel a bit uneasy. Can anyone tell me who NBC answers to and what their motivation is?

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